Friday, March 9, 2012

Ingredient Branding: Making the Invisible Visible

Ingredient Branding: Making the Invisible Visible

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Ingredient Branding: Making the Invisible Visible ~ dint of. Philip Kotler, Waldemar Pfoertsch

S,\g.e.r | ISBN: 3642042139 | impression 2010 | PDF | 413 pages | 12.3 mb

An Ingredient Brand is exactly which the name implies: an ingredient or constituent of a product that has its be in possession of brand identity. This is the at the outset comprehensive book that explains how Ingredient Branding works and in what state brand managers can successfully improve the playing of component marketing.

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